Different feed, different rules
Run an endurance creator's analytics dashboard. The numbers tell you the same story every time: engagement peaks between 5am and 8am, on a Tuesday, not on a Saturday.
These are people who run before work. They watch other people who run before work. The community is small, deeply engaged, and almost completely untouched by mainstream creator economics.
Why this matters for brands
If you sell hydration, fuel, recovery, or gear:
- The audience is high-intent — they're literally training when they consume content
- Conversion happens at the moment of consumption, not weeks later
- A 90-second TikTok at 6:15am beats a 30-second Stories ad at 9pm
What we recommend
For RallyFuel, The Performance Lab, and the broader endurance category, our roster of athlete-creators (like Marcus) consistently outperforms broad lifestyle creators by a wide margin. Match the moment to the audience.
